It’s a great time to tell you more about the UK’s most dynamic marketing medium: about an industry now worth more than £385m, with year-on-year growth of 10%, and projected to be worth more than £531 million by 2009.

The customer magazine’s ability to meet the myriad challenges that confront the 21st Century marketer. It is flexible, targeted, and cost-effective.

It delivers the holy grail of customer engagement and it is measurably successful. Today 79% of the population read a customer magazine and companies that have customer magazines as part of their marketing mix enjoy an average 8% sales uplift.

By rebranding, creating a twin website and new magazine, members are ready to promote the code of practice they have signed up to.